Basic Description

Whip hair into its softest, sexiest shape. This airy souffle floats through layers to add ideal definition and shape without the crunch.Fashion isn't what you wear; it's how you wear it. It's not the first thing you put on, but the last that can take classic to au courant and tell the world exactly who you are. The most powerful accessory is the one you're born with: hair. Bold, timeless, sexy, driven - a woman can say more with her hair than a man can say all day. No look is truly done until your hair is.Fekkai Coiffintroduces hair couture, now ready-to-wear. A wardrobe of fashion stylers, each is multi-functional in form but sheer in formula made to wear alone or layer limitlessly. Texture, hold, mold and more without fear of buildup or product overdose. From precisely polished to deliberately undone, make a statement all day with All Day Style-Memory.Who is it for?All hair types.Advanced technologyProvides flexible, yet durable hold with innovative All Day Style-Memory Complex. Creates professional, multi-effect styles- sheer, versatile formulas allow you to mix and layer without fear of product buildup. Restores and maintains hair's natural moisture balance with rice protein, jojoba protein and panthenol. Provides UV and environmental protection.Why is it different?Not all styling products are created equal. Hairstyles created with most conventional styling products tend to breakdown and lose shape after only a few hours. Fekkai Coiffproducts feature our exclusive All Day Style-Memory Complex- helping you maintain that just-styled look throughout an active day. This innovative complex contains hydrolyzed hibiscus protein, a botanical plant derivative with film-forming and conditioning properties, and specially selected weightless polymers.