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Amplifiers
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Table of Contents

About the author vii Acknowledgements ix Manifesto: it s not just talk xi Part I: The why 1 1 Do we need leaders? 3 2 Grey matter 27 Part II: The how 35 3 Motivation versus manipulation 37 4 The essence of amplification 45 5 Talking heads 59 Part III: The what 79 6 Speakership: the missing link 81 7 Tongue fu! Noise versus signal 101 8 Memes: the essence of an idea 111 9 Tuning in to leadership 129 10 The 15 questions 145 Part IV: The who 157 11 Amplifiers in action 159 Final words 191 Index 193

About the Author

MATT CHURCH is the founder of the international leadership development company Thought Leaders Global. He has been a motivational speaker for over 20 years and is the author of several other landmark business books. Learn more at mattchurch.com.

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