About the author vii Acknowledgements ix Manifesto: it s not just talk xi Part I: The why 1 1 Do we need leaders? 3 2 Grey matter 27 Part II: The how 35 3 Motivation versus manipulation 37 4 The essence of amplification 45 5 Talking heads 59 Part III: The what 79 6 Speakership: the missing link 81 7 Tongue fu! Noise versus signal 101 8 Memes: the essence of an idea 111 9 Tuning in to leadership 129 10 The 15 questions 145 Part IV: The who 157 11 Amplifiers in action 159 Final words 191 Index 193
MATT CHURCH is the founder of the international leadership development company Thought Leaders Global. He has been a motivational speaker for over 20 years and is the author of several other landmark business books. Learn more at mattchurch.com.
Ask a Question About this Product More... |