About the Author

Paul Feldwick worked in an advertising agency for over thirty years. Since leaving he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Master’s degrees from the University of Bath School of Management and Ashridge Business School.

Reviews

“A unique and extraordinary book”
*Ogilvy London*

'Buy this book. Reserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good'
*Darren Ingram Media*