Reviews

"This book deviates from traditional organization communication texts because it is a detailed case study of one particular organization (yet is tied to other organizations). Tompkins helps to show how communication theory concepts have real-world significance.... [He does] a great job of introducing key communication concepts and applying them to the history of the space program. I love the author's writing style--it is a captivating story and provides strong academic insight. I think students will love this book...."--John Oetzel, University of New Mexico"While the unfolding of the sequence of events nicely frames the book, Tompkins brings in relevant theories and concepts that provide the needed foundations for understanding practice. The book provides many teaching moments about organizational communication, including such topics as culture, decision-making, identification, leadership, change, structure, and ethics. Few books in our field do this good a job of telling a compelling story while also providing valuable theoretical insight."--Greg Larson, University of Montana