Thomas Kelly is the co-founder, with his brother David, of IDEO, a highly innovative design company with offices worldwide. He has an MBA from Berkley and has also worked for General Electric.
On nearly every page, the story of some upstart invention is
recounted in patter that's as good as a skilled magician's....
Almost like visiting an IDEO workshop in person.
*Wired*
In light of all the books on the market about creativity, it takes
a certain amount of chutzpah to call your book The Art of
Innovation. Yet Kelley makes a good case.... Practical, clearly
written, and highly detailed.
*USA Today*
Tom Kelley has unlocked the magic box of innovation for corporate
America.
*BusinessWeek*
|
Ask a Question About this Product More... |
|
