Table of Contents

1. Empiricism Returns
2. Evolution and Revolution
3. Preferences
4. Processes
5. Participation
6. Persuasion
7. Reflections

About the Author

Graham Mallard is Head of Economics at Clifton College. He gained his PhD in economics from the University of Bath in 2011, where he remains a Visiting Research Fellow. He is the author of two successful textbooks: The Economics Companion (2011) and Transport Economics (co-authored with Stephen Glaister) (2008).

Reviews

A clearly written, interesting and up-to-date overview that makes behavioural economics accessible to a readership unfamiliar with the subject, or with economics more broadly.
*Michalis Drouvelis, University of Birmingham*