Publishing in advance of the Reformation's 500th anniversary,Brand Lutherfuses the history of religion, of printing, and of capitalism-the literal marketplace of ideas-into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.
Andrew Pettegree is a professor of modern history at the University of St. Andrews, where he was the founding director of the St. Andrews Reformation Studies Institute. He recently served as the vice president of the Royal Historical Society. His previous books include"The Invention of News," "The Book in the Renaissance," which was a"New York Times"Notable Book of 2010, and"Emden and the Dutch Revolt." He lives in Fife, Scotland."
Pettegree shines light on an overlooked talent of [the Reformation s] main progenitor "Brand Luther" shows how Wittenberg s most famous son took keen interest not only in the content of his books, but also in how they were manufactured, designed, and marketed. "Christianity Today" Pettegree admirably presents Luther, warts and all. But in the final analysis, he asks whether printing created Luther and the Protestant Reformation or Luther created mass media through his shrewd manipulation and adaptation of the printing industry to his specific needs. This book argues both it s hard to separate one from the other since the rising success of printing as well as Protestantism seemed to go hand in hand. Well researched and well written, this essential book is for anyone remotely interested in Luther or early modern technology. " Library Journal" "Well researched and well written, this essential book is for anyone remotely interested in Luther or early modern technology." Sandra Collins, Byzantine Catholic Seminary Lib., Pittsburgh A cogent and authoritative overview of Martin Luther (1483-1546) and of the burgeoning printing industry that disseminated his ideas .An informative history of a man of adamantine strengths and very human weaknesses who incited a theological revolution. - "Kirkus" Authoritative and beautifully written, Pettegree s book provides a radical take on a revolutionary figure. - Bruce Gordon, Yale Divinity School, author of "Calvin" Andrew Pettegree draws on a lifetime s scholarly engagement with the history of the book to offer us a fresh way of looking at Luther and his times.Of all the many new books which will commemorate the momentous events of 1517, this will be one of the most original: not just a biography of Martin Luther, but a study which uses the printing industry as a lens through which to view his extraordinary achievement as writer and inspiration of the movement which reshaped European religion. -Diarmaid MacCulloch, author of"The Reformation: A History"and"Christianity: The First Three Thousand Years" This perceptive and engaging analysis of the German Reformation highlights the fruitful interweaving of Martin Luther s skills as a preacher, writer, and publicist and the burgeoning printing industry. Pettegree s lucid and persuasive account offers unparalleled insight into this outstanding early modern example of effective use of communication techniques that allowed Luther s message to take hold. -Karin Maag, Professor of History and Director, H. Henry Meeter Center for Calvin Studies, Calvin College and English editor and translator of"The Reformation and the Book" Andrew Pettegree brings his expert knowledge of the sixteenth-century book business to bear on the old crux of printing and the Reformation. Many images of Luther will appear in the next few years, and this one is particularly intriguing. Pettegree s Luther understood the importance of the new medium and the new format in which his message was expressed. He was not an artless voice declaiming against the whirlwind, as he sometimes portrayed himself. Rather he was an astute publicist for a message that he firmly believed was much greater than himself. -Euan Cameron, Union Theological Seminary; author of"The European Reformation" "Brand Luther"is an important recasting of the history of Martin Luther and the rise of the German Reformation. Without reducing the role of religious ideas or the power of personal faith, Andrew Pettegree demonstrates how Luther was able to harness and exploit the emerging power of print in order to broadcast his message of religious reform and ultimately bring about a transformation of European Christianity. Pettegree tells both sides of the story with equal vigour and understanding, moving between Luther the reformer, the relentless weaver of words, and the emerging forms of early modern media. The result is a book that does not just commemorate the Reformation but helps us to view its history in a completely different way. -C. Scott Dixon, author of"Protestants: A History from Wittenberg to Pennsylvania" "Brand Luther" tells two tales. The first is an engaging biography of the German reformer Martin Luther. The second is a stimulating account of the first time the printing press helped shape a mass movement. Andrew Pettegree deftly combines these two stories to show how an abstract academic dispute grew into the Reformation that divided western Christendom. This is history-writing at its best! -Dr. Amy Nelson Burnett, Paula and D.B. Varner Professor of History, University of Nebraska-Lincoln Andrew Pettegree s "Brand Luther" brings new excitement and insight to the persistent question of why Martin Luther s calls for reform revolutionized western Christianity when earlier critiques had not. Drawing on his deep knowledge of the Protestant Reformation and the early modern printing industry, Pettegree has crafted a compelling narrative that conveys the excitement, chaos, and uncertainty of the first decades of the Protestant Reformation. In Pettegree s incisive telling, the Reformation is just as crucially a commercial revolution as a theological one. He presents Luther as an innovative, forward-thinking mover of the print industry whose mastery of the new medium of print transformed both Christianity and the business of printing. Pettegree places the interactions among Luther, the emerging print industry, and the economic development of the city of Wittenberg at the center of the Reformation drama, returning a sense of suspense to a well-known story and emphasizing the fact that Luther s success and long-lasting influence was never a foregone conclusion. -Karen E. Spierling, editor," Calvin and the Book: The Evolution of the Printed Word in Reformed Protestantism"
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