Table of Contents

Sponsor Information Foreword
Part 1 – Laying the Foundations
Chapter 1. Introduction Chapter 2. Format Chapter 3. Structure
Part 2 – Writing the Plan
Chapter 4. Application Chapter 5. Executive Summary Chapter 6. Opportunity Chapter 7. Background Chapter 8. USP Chapter 9. Progress Chapter 10. Market Chapter 11. Route to Market Chapter 12. Competition Chapter 13. Management Chapter 14. Business Model Chapter 15. Financials Chapter 16. Investment Chapter 17. Exit Chapter 18. Executive Summary Revisited Chapter 19. Conclusion
Part 3 – Next Steps
Chapter 20. Getting Your Investment Chapter 21. Conclusion

About the Author

David Bateman has been both entrepreneur and investor. He was a partner in a start-up asset management business, backed by Deutsche Bank, that went on to raise more than $5 billion on the basis of the business plan that David and his partners wrote. In this firm, he has reviewed thousands of plans; a handful of which resulted in investment. David has founded several businesses, is also an active angel investor, and has been a speaker at many of the world's leading university business schools and MBA programmes.

Reviews

"David's book is an invaluable resource for any entrepreneur seeking to raise funding. Based on years of experience, David shows how to keep things short and clear!"
*Professor of Entrepreneurship and Innovation*

"Anyone interested in this subject should read this book."
*Director General*