Table of Contents

• Preface
• Foreword
• Chapter 1: Marketing Strategy Makes Gree a Winner
• 1. The Supremacy of Marketing Channels
• 2. The Direct Sales Model
• 3. Keeping Creating Customers
• Chapter 2: Top Priority for Brand Building
• 1. The Made-in-China Brand Becoming World Famous
• 2. Core Technology to Build the World Famous Brand
• 3. Promote the Industrial Spirit, Power the Self-owned Brands
• Chapter 3: No Limits in Management
• 1. Zero- Defect Quality Management
• 2. Based on Proprietary Intellectual Property Rights
• 3. Characterization of ERP: the Turning Point of Strategic Transformation
• 4. Specialization Forging Gree’s Competitive Strength
• Chapter 4: Customer-oriented Services
• 1. Pre-Sale Services and In-Progress Services Are More Important
• 2. Set the Highest Global Service Standard
• 3. Beyond After-Sale Services
• Chapter 5: Overseas Market Expansion
• 1. Embarking on Globalization
• 2. Occupy the International Markets First, Build Factories Second
• 3. The Localization Strategy of Globalization
• Chapter 6: Confronting Channel Intermediaries
• 1. Breaking with GOME and Fight for the Final Say
• 2. No Regrets in Breaking With GOME
• 3. There is No Eternal Enemy In Business World
• Chapter 7: Facing Three Major Difficulties
• 1. Breaking through the Markets of First Tier Cities
• 2. Cutting the Big Distributors and Forging the Terminal Brand
• 3. Facing the Internal Control Dilemma
• Chapter 8: Future of Gree
• 1. Gree’s Sprinting for World Number One
• 2. Forging the Number-one National Industry Brand
• 3. There Is a Long Way Ahead
• Afterword
• Bibliography