Preface xv
Acknowledgments xix
About the Authors xxi
Introduction: While You Were Busy Debugging… xxiii
Part I: Advent of the Citizen Engineer 1
Chapter 1: “Citizen Engineer” Defined 5
Responsibilities of the Citizen Engineer 7
Knowledge Base of the Citizen Engineer 8
Chapter 2: How Engineering Got Its Paradigm Shifted 13
Changes in the Nature of Engineering 13
Engineering on a Whole New Scale 13
Externally Driven Changes in Engineering 19
Perspectives on an Engineering Transformation 24
Part I Summary, and What’s Next 25
Part II: Environmental Responsibility 27
Chapter 3: Environmental Impact: The Big Picture 31
Eco-Responsible Engineering: An Enormous
Opportunity 32
Core Challenges of Eco-Engineering 34
Chapter 4: Beyond the Black Cloud: Looking at Lifecycles 37
The “Cradle to Cradle” Vision 40
Chapter 5: A Pragmatic Approach to Lifecycle Analysis 45
A Basic Lifecycle Model 45
Additional Lifecycle Considerations 46
Embodied Energy and Embodied Carbon 52
Starting a Top-Level Assessment 56
Chapter 6: Setting Priorities, Requirements, and Goals 61
Knowing the Law 62
Business Requirements and Opportunities 64
Areas of Greatest Impact 65
Quick Wins and Low-Hanging Fruit 66
Chapter 7: Energy and Emissions 69
Common Sources of Energy 70
Calculating Energy and Power 73
Energy Impacts: Finding the Cleanest Source of Power 75
Energy and GHG Emissions 76
Putting a Value on Carbon (Dioxide!) 80
Heat, Noise, Light, and Radio Emissions 81
Process-Related GHG Emissions 82
Energy Efficiency in Product Design 83
An Example: Energy Efficiency in Data Centers 86
Chapter 8: Chemicals, Materials, and Waste 93
Chemistry and the Law 93
Packaging and Documentation 96
Waste and Renewal 98
Chapter 9: Water and Other Natural Resources 105
Social Considerations 105
Business Considerations 106
Calculating the Water Footprint 106
Trading Virtual Water 107
Other Natural Resources 108
Chapter 10: An Example of Eco-Engineering: Interface, Inc. 111
An Aggressive Initiative with Very Specific Goals 111
Chapter 11 Eco-Engineering: The Grass Is Always Greener 117
Carbon Neutrality: Good Start but Not Enough 117
Greenwashing and Green Noise 120
Measuring and Sharing with OpenEco 123
Part II Summary, and What’s Next 125
Part III: Intellectual Responsibility 127
Chapter 12 Intellectual Property Law Fundamentals 131
IP 101: Core Concepts 131
Patents 134
Copyright 141
Trademarks 147
Trade Secrets 148
Nondisclosure Agreements 150
Employment Contracts and IP Ownership 151
Tip Sheet: Inbound and Outbound IP 157
How to Protect Your IP in Emerging Markets 159
Back to Patent Protection: The Good, the Bad, and the Ugly 161
Chapter 13: Open Source Software: Licenses and Leverage 165
“Free” Software Licenses 166
Nonfree but Free-Sounding Software Licenses 169
A Closer Look at the GPL 169
Contributor Agreements 171
Software Indemnity 175
Chapter 14: Creativity and Control 179
Maximizing the Cycle of Innovation 179
How We Got Here 181
Control over Interfaces 184
Innovation Commons 186
The Economics of Open Source 187
Beyond Software 189
Building an Open Source Community: Practical
Advice from a Pro 194
Chapter 15: Protecting Digital Rights 199
Digital Rights Management 199
Is “Open DRM” an Oxymoron? 201
Fair Use and Other Concepts for Reducing
Restrictions 202
Part III Summary, and What’s Next 204
Part IV: Bringing It to Life 205
Chapter 16: Education of the Citizen Engineer 207
Updating Engineering Curricula 208
Advice for Engineering Students 211
Advice for Engineering New Hires 212
Chapter 17: Citizen Engineers in Action 215
Appendix 219
Lifecycle Phase Checklists 219
Required Reading for Citizen Engineers 223
Notes 225
Photo Credits 233
Index 235
David Douglas (Santa Clara, CA) VP of Eco Responsibility at Sun, is responsible for company strategy and execution of environmental initiatives, including enhancements to product energy efficiency, cooling technologies, recyclability, and clean manufacturing; continuous improvements in Sun's day-to-day operations; and management of Sun's asset sharing through programs, donations and access to Sun Grid resources. Greg Papadopolous (Concord, MA), Sun's CTO and EVP of R and D, directs the firm's $2 billion R and D portfolio with an eye toward innovation, simplicity, and eco-responsibility. His team leads Sun Labs, Sun's global engineering architecture, and Sun's advanced development programs.
“Just as the atomic bomb brought us the citizen scientist, the computer has brought us the citizen engineer. This book is for engineers who take their societal responsibilities seriously, combining the idealism of dreamers with the pragmatism of builders.”–Danny Hillis, cofounder, Thinking Machines, Inc., and Applied Minds, Inc. “In good economic times and bad, the forces driving companies to go green are getting stronger. Innovation will be the key to solving thorny environmental problems and creating lasting value for smart companies. Engineers are at the center of innovation. For businesses and the economy to experience the environmental and economic benefits of going green, we’ll need engineers who read, understand, and act on the ideas in this book.”–Andrew Winston, author, Green to Gold “The authors recognize the increasingly widespread impact of engineers on society in this new century and the resulting responsibilities that engineers now have. While engineering has long embraced safety in the designs of bridges and cars, not all of us consider the long-term environmental impact of our designs, or the importance of contributing to the knowledge base of engineering and honoring its intellectual property rights, as well as preserving the security and privacy of our fellow citizens who use our designs. I believe Citizen Engineer is a book that all of us teaching, studying, or practicing engineering should read, as well as those outside engineering who want to understand this force of change in the twenty-first century.”–David Patterson, professor of computer science, University of California, Berkeley “Douglas and Papadopoulos have created an essential road map for reengineering products, services, companies, and commerce in ways that are environmentally responsible, economically profitable, and just plain elegant.”–Joel Makower, executive editor, GreenBiz.com; author, Strategies for the Green Economy “This book is the first to provide detailed guidance about eco-responsible product design and responsible use of intellectual property–two areas that are becoming vitally important to both the development of the engineer and the advancement of the engineering profession.”–Dr. Bill Wulf, professor of engineering and applied science, University of Virginia; member, National Academy of Engineering “With details and examples as well as principles, this book endows every engineer with a visceral connection to eco responsibility and to the new ways to create and use intellectual property.”–Robert Sproull, fellow and director, Sun Labs “Citizen Engineer explains a critical transition of the engineering profession from technical focus to include social responsibilities and business context. This shift has changed the very nature of engineering as it is practiced today and as it must be taught in engineering degree programs.”—Professor Steven D. Eppinger, deputy dean, MIT Sloan School of Management
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