About the Author

Ben McConnell and Jackie Huba popularized the term "customer evangelism" with their first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers. They live and work in Chicago.

Reviews

"A solid... insightful explanation of how the Internet has armed the consumer-which is to say, everyone-against the mindless blather of corporate messaging attempts. Drop everything and read this book."-The Wall Street Journal