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Collective Creativity for Responsible and Sustainable Business Practice
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Table of Contents

  • Foreword
  • Preface
  • Acknowledgment
  • Section 1
  • Collective Creativity
  • Chapter 1
  • Collective Green Creativity and Eco-Innovation as Key Drivers of Sustainable Business Solutions in Organizations
  • Chapter 2
  • Connecting the Dots: Bisociation, Collective Creativity, and Sustainable Business
  • Chapter 3
  • A Need for Cyber Security Creativity
  • Chapter 4
  • Empowerment of Communities to Address Impossible Problems
  • Chapter 5
  • The Role of Leadership in Cultivating a Responsible Collective Creative Work Environment
  • Chapter 6
  • Co-Engagement of Organisational Leadership in Collective Decision-Making: A Case of Public Enterprise
  • Section 2
  • Strategies and Leadership for Responsible and Sustainable Business Practice
  • Chapter 7
  • The Collective Creation of Civil Commons: The Life-Ground of Business Practice
  • Chapter 8
  • Sustainable Business Model Innovation: Using Polycentric and Creative Climate ChangeGovernance
  • Chapter 9
  • Corporate Leadership and Sustainability
  • Chapter 10
  • Responsible and Sustainable Management Practices in Developing and Developed Business Environments
  • Chapter 11
  • A Systemic Approach towards Responsible and Sustainable Economic Development: Entrepreneurship, Systems Theory, and Socio-Economic Momentum
  • Section 3
  • Responsible Management Education
  • Chapter 12
  • Principles of Responsible Management Education (PRME): Call for Responsible Management Education
  • Chapter 13
  • Educational and Business Co-Operatives: The Channels for Collective Creativity and Entrepreneurial Teams
  • Section 4
  • Social Marketing for a Sustainable Future
  • Chapter 14
  • The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future
  • Chapter 15
  • Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
  • Chapter 16
  • Social Marketing to Achieve Sustainability
  • Compilation of References
  • About the Contributors
  • Index

About the Author

Ziska Fields is an Academic Leader and Senior Lecturer at the University of KwaZulu-Natal, South Africa. Her research interests focus on creativity and innovation specifically in tertiary education, business environments, entrepreneurship and research. She also developed two theoretical models to measure creativity in South Africa, focusing on the youth and tertiary education specifically. She has published in international recognised journals such as the Journal of Social Sciences. Recent publications have looked at measuring creativity in various contexts. Dr. Fields is also a member of the South African Institute of Management (SAIM), the Ethics Institute of South Africa (Ethics SA), and the Institute of People Management (IPM).

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