Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specialising in content strategy and writing for the web.
Widely recognised as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.
“This is the go-to handbook for creating an effective content
strategy. The Post-it® notes and dog-eared pages in my copy are
evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns
Hopkins Medicine
“By far the most comprehensive and accessible book on content
strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
Ask a Question About this Product More... |