About the Author

Robert W. Bly is a freelance copywriter specialising in business-to-business, hi-tech and direct advertising. He lives in Dumont, New Jersey.

Reviews

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf." --Los Angeles Times