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Creating a Great First Impression
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About the Author

Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM, of Hoffacker Associates LLC, West Palm Beach, Florida is an award-winning new home sales trainer, real estate sales coach, blogger, writer, award-winning photographer, marketing consultant, accessibility consultant, real estate broker, and best-selling instructional sales books author. Steve has sold and managed the sales of new homes onsite and through real estate auctions, sold commercial real estate and land for homebuilding, staffed trade show booths, and sold his professional services in-person and over the phone. He has worked with hundreds of homebuilders and new home salespeople across the country in a variety or settings, price points, and product types. He shares this knowledge through his coaching, in-company programs, his several books (such as this one), articles, and blogs. Steve received the 2007 "IRM (Institute of Residential Marketing) President's Award," the 2008 "Trina Ripley Award for Excellence in Education Award" from IRM, and the 2012 "Bill Molster Award" for excellence in education from the NSMC. Steve is an approved instructor for CAPS, CSP, and other NAHB programs for new home sales and remodeling.

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