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The Creative Problem Solver
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Table of Contents

  • Part I   INSIGHT
  • Introduction
  • Where your brain is going wrong
  •  
  • Part II INNOVATION
  • Introduction
  • i. Think bigger
  • ii. Think like another
  • iii. Be contrary
  • iv. Be constrained
  • v. Choice architecture
  • vi. Old + old = new
  • vii. Reverse engineering
  • viii. Sidestep the issue
  • ix. Random insertion
  • x. Interrogate and extrapolate
  • xi. Solve something simpler
  • xii. Combine and redefine
  •  
  • Part III    INSPIRATION
  • Introduction
  • 1.    Preparation
  • 2.    Generation
  • 3.    Development
  • 4.    Implementation
  •  
  • In conclustion: a better answer
  • Recommended reading
  • Index 

Promotional Information

YOUR DEFINITIVE TOOLKIT TO HELP SOLVE ANY BUSINESS PROBLEM

About the Author

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.

 

He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.

Reviews

Hugely practical, gives you powerful new ways to think… a godsend for cracking business challenges Dean Lamble, Managing Director, SunLife   Gets my vote for the most compelling business book of the last decade… a real game-changer. Jason Longley, Head of Business Development at ACE   Everyone who’s serious about taking their business forward should read this book. Paul Handley, Strategy Partner, Tangible  

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