Claims that Jung was a would-be prophet around whom followers gathered in a hero cult are not new but have recently been revived in more extreme terminology, generating a great deal of attendant publicity, by Richard Noll. The basis of this renewed attack on Jung is a previously unknown text claimed to be Jung's inaugural address in 1916 at the founding of his "cult" - otherwise known as the Psychological Club, in Zurich. In this book, the author looks into the documentary evidence for Noll's claims. Drawing on archive material both published and unpublished, he aims to show that they are not well founded.