Part 1: E-Marketing in Context
Chapter 1. Past, Present, and Future
Chapter 2. Strategic E-Marketing and Performance Metrics
Chapter 3. The E-Marketing Plan
Part2: E-Marketing Environment
Chapter 4. Building Inclusive E-Markets
Chapter 5. Ethical and Legal Issues
Part3: E-Marketing Strategy
Chapter 6. E-Marketing Research
Chapter 7. Consumer Behavior Online
Chapter 8. Segmentation, Targeting, Differentiation, and
Positioning Strategies
Part4: E-Marketing Management
Chapter 9. Product: The Online Offer
Chapter 10. Pricing: The Online Value
Chapter 11. The Internet for Distribution
Chapter 12. E-Marketing Communication Tools
Chapter 13. Engaging Customers with Social Media
Chapter 14. Buying Digital Media Space
Chapter 15. Customer Relationship Management
Appendix A: Internet Penetration Worldwide in 2009
Appendix B: Glossary
Appendix C: References
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