Table of Contents

Contents -- Getting Started -- Step 1: Choosing a Business and Product line -- Step 2: Finding the Right Location -- Step 3: Funding the Business/Sales Planning -- Step 4: Preparing a Business Resume and Personal Financial Statement -- Step 5: Profit and Loss Plan -- Step 6: Merchandising Your Store -- Step 7: Marketing Plan -- Step 8: Personnel and Sales Management Plan -- Step 9: Visual Merchandising and Store Layout -- Step 10: Capital Spending Plan and Cash Flow Forecast -- Step 11: Financial Documents for Evaluation and Tax Preparation -- Step 12: Pulling It All Together -- Managing Your Success

About the Author

Rosalie J. Regni is an assistant professor at Virginia Commonwealth University. Jimmie G. Anderson is retired and currently volunteers his time to the Department of Fashion Design and Merchandising at Virginia Commonwealth University.