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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation
http://www.fishpond.com/Books/Exploring-Strategy-Text-Cases-Plus-MyStrategyLab-and-Strategy-Experience-Simulation-Gerry-Johnson-Richard-Whittington/9780273737025
By
Gerry Johnson, Richard Whittington, Kevan Scholes
RRP US$140 US$67.30 Save US$72.70 (52%)
Free Shipping Worldwide Ships from UK supplier | Rating: | | | Format: | Mixed media product, 9th Revised edition Edition | | Other Information: | col. Illustrations, col. ports. | | Published In: | United Kingdom, 14 December 2010 |
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without. |
Table of Contents1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action
| Publisher: | Financial Times Prentice Hall | | ISBN: | 0273737023 |
| EAN: | 9780273737025 | | Dimensions: | 26.0 x 19.0 x 3.0 centimeters (1.65 kg) |
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