Catherine Kaputa is founder and president of SelfBrand, her New York based personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New York campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding and advertising at New York University, Stern School of Business.
Kaputa shows women how to maximize their innate abilities, gifts,
and traits to advance their careers and boost their professional
influence. Along the way, female readers learn how they can develop
a unique, powerful personal brand that gets them noticed,
remembered, and respected. Readers will find dozens of how-to,
practical tips for everything from infiltrating the good-old-boy
network to using visual tools (e.g. hair, makeup, clothing,
accessories) to gain influence and power in the business world [.]
With women soon to be a majority of the workforce for the first
time in American history, and more female Fortune 500 CEOs than
ever before, this is a priceless and timely book.--SEGN.com
Whether you need a total career makeover or just a little refining
around the edges, The Female Brand will show you how to get ahead
while staying true to yourself. Empowering, insightful, and fun to
read.--Clinton Kelly -s Co-host, TLC's What Not to Wear
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