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Table of Contents

About the author vii Acknowledgements ix Introduction xi 1 It all starts here 1 2 Vision 17 3 Monetisation 35 4 Research 55 5 Market it 73 6 Automation 93 7 Get social 111 8 Publicity 131 9 The critics 149 10 Plan it 167 Appendix 189 Index 195

About the Author

Ben Angel is Australia's number #1 personal branding and influence specialist. He is an author, business and lifestyle columnist, personal stylist, and uniquely self-taught marketing specialist on personal branding.  As a professional speaker he has delivered training for Toyota, Australia Post, Australian Institute of Company Directors, Action International, Franchise Council of Australia, Safety Institute of Victoria, Real Estate Institute of Victoria and Energise Enterprise Business Festival. His media exposure includes The Australian, Herald Sun, Channel 9 ACA, ABC Radio, Leader Newspapers, The Sydney Daily Telegraph, Q Magazine and Australian Business Solutions Magazine.

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