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The Hook
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About the Author

To achieve a greater mastery of storytelling, sales, communication, and branding, many CEOs and Fortune 100 companies--from Nestlé, Google, and Nike to a wide variety of smaller businesses--have turned to veteran teacher, author, story doctor, and brand consultant professor Richard Krevolin. A graduate of Yale University, Richard went on to earn master's degrees from both UCLA and USC. He has taught both undergraduate and graduate classes at USC, UCLA, University of Georgia, Emerson, and Pepperdine. His consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards.

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"I read a lot of business books, [but] it has been a while since I found something new and fresh which speaks to me. This one does! So I'm hooked by The Hook."--Terri Alpert, CEO of Uno Alla Votra

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