Table of Contents

...for Entrepreneurs

About the author

Acknowledgements

Introduction

PART ONE: GETTING READY TO GROW

1: Turn your dreams into reality

2: You’re not alone – delegate to grow

PART TWO: GROWING YOUR PEOPLE

3: Developing skills and knowledge

4: Hiring the best

5:  Inspiring commitment

PART THREE: GROWING CUSTOMERS

6:  The foundation of growth – customer retention

7: Marketing investments that work

8: 21 ideas for promoting your business on budget

9: DIY online marketing that boosts sales

10: Mastering the art of sales

PART FOUR: GROWING YOUR FINANCES AND STAYING LEGAL

11: Cut your outgoings

12: Financing growth

13: Stay on the right side of the law

The end--and the beginning

Index

About the Author

Alex Blyth is a freelance journalist who has spent many years writing for publications in the small business and enterprise sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week, Print Week, and so on. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.

Before he become a freelance journalist he managed a small business. He recruited trained and managed a team of 20 people, and was responsible for a client base worth £1.5 million. During that time he faced many of the issues that his book will address.