Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.
"Resistance may be futile as so-called 'digital natives' set trends and increase their purchasing power, but this good-natured book makes the pill a tad more palatable. After all, Cramer cautions publishers, 'If you're still resisting custom content, you're already years behind your customers.'" --Kirkus Reviews
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