The Dryden Press series in management
This item is unavailable.
We will email you if this item comes back into stock.
|Format:||Hardback, 864 pages, 5th edition Edition|
|Other Information: ||colour illustrations colour maps|
|Published In: ||United States, 05 August 1998|
Written by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business.
Table of Contents
Part 1 The impact of international business: the international business imperative; culture and international business; national trade and investment policies; politics and laws. Part 2 Theoretical foundations: the theory of international trade and investment; the international economic activity of the nation. Part 3 The international business environment: the international monetary system and financial markets; economic integration; market transitions and development. Part 4 International business preparation and market entry: international business research; international business entry; multinational corporations. Part 5 International business strategy and operations: international strategic planning; international marketing; international services, logistics and value chain management; international financial management; countertrade; taxation and accounting; international human resource management; organization and control in international operations; the future.
|Dimensions: ||26.0 x 21.0 x 3.0 centimeters (1.76 kg)|