Table of Contents

ABOUT THE REVISED EDITION
INTRODUCTION
The hidden theme
1. The World Has Changed and So Must You
Looking good, going nowhere
Your best thinking five years ago is your baggage today
Vitality is more valuable than functionality
Your career is over
The harder you work, the less you earn
Digital changed everything
Revolutionary stuff
The singer and the microphone
Now is the time to be a Key Person of Influence
The settlers and the swagmen
Every industry will be finely sliced
You already have a unique set of skills and talents
2. The Key Person of Influence Method
Stepping into the Inner Circle
How are you showing up?
THE KEY PERSON OF INFLUENCE METHOD
The order is important
Then the results come
Key Person of Influence quiz
STEP 1: PITCH
Beware of the polite response
A real pitch gathers pace
You are already standing on a mountain of value
Discover your ‘Big Game’
The components of a game worth playing
You can’t please everyone
Use a sniper rifle, not a shotgun
Constructing a social pitch
What did you notice?
Building a strong presentation pitch
Your pitch centres around solving a problem
A pitch must be grounded in reality
Your pitch must be aligned to your story
Your pitch must articulate the payoff
How will you deliver the result?
Constructing your presentation pitch
Prove it:
Pitching bonus: public speaking and media appearances
Embrace the critics
A perfect pitch powers performance
STEP 2: PUBLISH
Commit to writing a book
Why publish your book?
Different types of books
The message of the book
Planning the book
Choosing the title of your book
Environment dictates performance
Publishing your book
Promoting your book
Publishing articles
Publishing creates credibility — products create cash
HALFWAY POINT
STEP 3: PRODUCT
Product ecosystems
Products are packaged-up ideas
Digital products
Productised services
Products expand your income opportunities
Products don’t sleep
Every business has ideas behind it
Two types of products
Start with products that spread ideas
Here’s a secret… share your secrets!
Niche products are higher value
High value products
Implementation, not ideas
Make a product for your competitors
Multiply your business valuation
Built to scale
STEP 4: PROFILE
You have a rich ‘media mogul’ uncle
Why water the concrete?
Six objectives for building your profile
Becoming ‘google-able’
The best is yet to come
STEP 5: PARTNERSHIP
The spirit of partnership
The tools
Systems
What kind of deals can you start with?
Getting started with partnerships
Go networking for partnerships – not clients
Anything is possible with the right partners
Meeting a potential partner
Expect magic
Simple and powerful… but will you succeed?
3. Making It Happen
Newcomers, worker-bees and KPIs
The merry-go-round of distraction
Who has freedom?
You can’t do it alone
The power of current best practices
Leveraging experts
ILR – the three letters that will ruin your life
Better answers come from better questions
Requests vs opportunities
It’s not just what you know
Stretching into the unknown
Ready, fire… aim!
Don’t work for the clearing
What to look forward to next
The power of momentum and the inertia
KPI CASE STUDIES
Mike Symes
Paul Fowler
Jane Malyon
Darren Finkelstein
Jacqui Sharples
Justine Priestley
More Success Stories
AFTERWORD
THE KEY PERSON OF INFLUENCE PROGRAM
Technology Strategy and Development
NEXT STEPS
Key Person of Influence Scorecard
Brand Accelerator
The KPI Program
THE AUTHOR

About the Author

Daniel Priestly is an entrepreneur, best-selling author and international speaker. Starting with nothing, he built successful multi-million dollar businesses in Australia, UK and Singapore. By working with some of the world’s most successful people, Daniel discovered there are 5 strengths that the top entrepreneurs, business owners and leaders possess.

Reviews

‘This book has very powerful ideas that will have you achieving much more in far less time. Hard work is not enough; if you want to make it big, you must strive to become a Key Person of Influence. This book shows you exactly how to do that faster.’
Mike Harris, Creator of three multi-billion pound businesses and Author of Find Your Lightbulb.

‘This book hits on the big trends of our time and shows you how to leverage them to your advantage and to the advantage of the people you meet. This is a must read.’
Penny Power OBE, Technology Entrepreneur

‘Why be a “worker bee” when you could instead be a “Key Person of Influence”? Daniel’s book explains exactly how to get into the inner circle of any industry, fast. Read this book!’
Mike Southon, Financial Times Columnist and best-selling Business Author.

‘All the money, all the deals and all the VIP treatment goes to Key People of Influence. If you’re not a Key Person of Influence in your industry, you should focus all your effort into these f ive strengths until you are. That’s where the payoff happens.’
Kevin Harrington, Celebrity Entrepreneur, Author and Forbes Writer.

‘The KPI Five-Step Method is a virtuous circle for entrepreneurs of all kinds. I especially appreciate the way it demonstrates how, amongst the other steps, publishing an authoritative book on your niche area of expertise is key to becoming influential in your industry.’
Lucy McCarraher, Author, Speaker and Publisher