"Trust has never been more important in the corporate world-because
there's so little of it. For years, people have tried to figure out
how to communicate trust. Now, finally, Michael Maslansky has
unlocked the DNA of trust. Anyone who cares about their employees,
their customers, or their reputation has to read this book."
-Dr. Frank Luntz, author of Words That Work and What Americans
Really Want...Really
"To successfully earn trust in face-to-face or Facebook
communication, embrace the proven concepts in The Language of
Trust-they're as important to your life as involuntary breathing.
It's just common sense."
-Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency
Services division of Omnicom Group Inc.
"Michael Maslansky has written the ultimate guide to winning trust
in a world that has lost it. He writes with wit, wisdom, and a
commendable absence of jargon. If you are concerned about trust,
and all of us should be, then this book is an indispensable
starting point."
-Lord Gould, former polling and strategy advisor to Prime Minister
Tony Blair, and Deputy Chairman of Freud Communication
"Marketers, financial advisors, and communicators of all types
should take note of the lessons in this book....More than most,
Michael understands the enormous challenges we face, and this book
provides an essential set of tools and practical approached for
reconnecting with customers who may have lost faith in what we
offer. It isn't enough for us to have a good story to tell; we must
also be able to tell a good- and credible-story. The Language of
Trust will help any communicator who muct win over a skeptical
audience."
-Cathy Weatherford, CEO of Insured Retirement Institute
"Today's polarized discourse makes it hard to understand problems,
much less fix them. The Language of Trust provides the core
principles needed for moving forward."
-Philip K. Howard, founder of Common Good and author of The Death
of Common Sense and Life Without Lawyers
"There are many books on effective communication, but this book is
unique in the way it recognizes the importance of language and
messaging as ways to build trust when talking to customers,
partners, or employees. The Language of Trust will help any
executive who must communicate with strength and credibility."
-Suzanne Coulter, president of Polo Retail Corporation
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