About the Author

After spending 13 years in branding and marketing for consumer products such as Budweiser, Nestle, Kraft and SC Johnson, Cristin Frank founded The Eve of Reduction, eveofreduction.blogspot.com, a lifestyle movement encompassing upcycling, consumption control and simple living. Her story and projects have been featured in Apartmenttherapy.com, Money Magazine, NPR Marketplace Money, CNNMoney.com and HGTV.com.