Table of Contents

• Introduction
• Part I: The importance of brand identity
• Chapter one. We're surrounded
• Chapter two. It's the stories we tell
• Chapter three. Elements of iconic design
• Part II: The process of design
• Chapter four. Laying the groundwork
• Chapter five. Skirting the hazards of a redesign
• Chapter six. Pricing design
• Chapter seven. From pencil to PDF
• Chapter eight. The art of the conversation
• Part III: Moving forward
• Chapter nine. Staying motivated
• Chapter ten. Your questions answered
• Chapter eleven. 31 practical logo design tips
• Chapter twelve. Beyond the logo

About the Author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and Work for Money, Design for Love.