The Other Side of Life on Madison Avenue in the '60s and Beyond
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|Format:||Hardback, 228 pages|
|Other Information: ||Illustrated|
|Published In: ||United States, 01 February 2012|
Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.
About the Author
JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of "Adventures of an Advertising Woman "and co-author of the classic "How to Advertise, "which has been translated into 17 languages.
"You don't have to identify with Peggy Olson on "Mad Men" -- or even know who she is -- to appreciate Jane Maas's "Mad Women.".. [a] breezy and salty memoir." -"The New York Times
""A witty, personal account of the 'real life Peggy Olson.'"" --The LA Times
""One woman looks back at a time when the proposition that sex sells was just catching on, and, thanks to martinis, overflowing ashtrays, and the pill, propositions were all the rage."" --""Town & Country
""A dishy memoir about the drinking, sex, smoking and sexism that make that era in the industry ... so fascinating." --"New York Post
""How authentic is Peggy Olson, the young secretary-turned-copywriter on "Mad Men"? Very real, judging from the fun memoir Mad Women by Jane Maas, a real-life Olson.... "Mad Women" isn't a straightforward memoir or companion book to the show. It's more a witty, impressionistic whirl through 1960s Manhattan... Fans of the show will see echoes of the fictional Sterling Cooper ad men in Maas' real-life colleagues. Maas is a great storyteller, and "Mad Women" stands enough on its own that even those who have never seen the TV show can enjoy the book.... "Mad Men" creator Matthew Weiner could probably find a few good plots in the changes that Maas notes have so far escaped Sterling Cooper." -"The Hollywood Reporter
""Breezy and engaging [though] ...The chief value of "Mad Women" is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life." -"The Boston Globe
""A bracing and consistently engaging look at the realities behind the fetishized nostalgia of "Mad Men." Funny and informative, with the kick of a dry martini." --"Kirkus Reviews
""As a female copywriter in the 1960s, Jane Maas lived the "Mad Men" experience. In her new book, she tells us what really went on in those Madison Avenue towers. As you would expect, there
The packaging blurb proclaims Maas to be "a real-life Peggy Olson, right out of Mad Men," but this memoir and exploration of women's roles in 1960s advertising proves that Maas was far more than the TV character. A major force in many ad campaigns at numerous agencies, Maas provides here an insider's view of the social, political, gender, censorship, class, and related issues brought up by the popular series-and much the TV audience doesn't get to see. Her book offers a highly informative and humorous look at not just the advertising industry but the plight and promise of working mothers of the time. VERDICT Coleen Marlo has won multiple audiobook awards for her narrations and along with the author makes the listener want to hear more stories. Essential for collections of history and media and women's studies for and marketing courses.-Joyce Kessel, Villa Maria Coll., Buffalo (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
|Publisher: ||Thomas Dunne Books|
|Dimensions: ||21.23 x 14.68 x 2.34 centimeters (0.33 kg)|