The main areas where we promote and publicize our titles are on our
website (www.3dtotal.com), our dedicated publishing website
(www.3dtotalpublishing.com) and in our digital magazines,
3dcreative and 2dartist. We host banner adverts on all pages of our
website (in a rota system) where they are seen by 25,000+ daily
unique visitors, with 3.5 million page views a month. Our magazines
have 10,000 readers per issue and we run full page adverts for our
products. We also regularly post free book sample giveaway articles
on our website, promote reviews and advertise our new releases on
various artistic forums and news websites.
Further to this we have a mailing list of 67,000+ which we
regularly promote the books through and we exhibit at the Siggraph
exhibition every year (20,000 visitors). We also promote the books,
and all related promotional activity, on our Twitter, Pinterest,
Instagram and Facebook page (which now has over 70,000 likes).
We send out a promotional postcard with all physical orders to
promote book titles that are about to be released. We have also
launched a website dedicated to 3DTotal Publishing, which holds
full details about all of our currently published and upcoming
titles, as well as information about our various global
distributors: www.3dtotalpublishing.com.
If a new book is released in an existing series, we write to
customers who have purchased the previous book to let them know
that a new book is now available. We also try to secure an
interview with the main/featured artist just before the launch,
which is made available on our website, and promoted via our social
media channels.
We have a strong relationship with Future Publishing and Imagine
Publishing, who make many of the premier CG magazines such as
3DWorld and ImagineFX, and who announce our new releases and
publish reviews following our press releases. We also have a number
of full page adverts running in their newsstand bookazines.
We aim for all the contributing artists to post the news of the
book release on their websites and blogs. We are building
relationships with other large web-based CG communities, such as
conceptart.org and conceptartworld.com and do cross promotions with
them. All of our partners receive up-to-date press releases on a
regular basis.
We are starting to advertise in relevant magazines and websites to
promote the release of a new book and we sponsor a few large
CG-based competitions each year, offering the books as prizes.
3dtotal Publishing 3dtotal was founded in 1999 as a simple 3D resource website. Over the last decade the site has evolved into one of the premier CG art websites in the world, offering a variety of training products, an inspirational gallery, a free texture library and hundreds of free tutorials on a variety of subjects. In 2006, 3dtotal entered into partnership with Focal Press and launched the popular book series Digital Art Masters and Digital Painting Techniques. The premise for these books was to provide high quality content that would inspire and educate the next generation of digital artists. Featuring the work of top industry professionals, detailed tutorials and image breakdowns, these series have become firmly established as indispensable resources for any digital artist. After five successful years working with Focal Press, 3dtotal Publishing was launched in early 2010. As well as self-publishing the next volumes in the pre-existing Digital Art Masters and Digital Painting Techniques series, 3dtotal Publishing has launched a number of new titles including: Sketching from the Imagination, Beginner's Guide to Digital Painting in Photoshop and ZBrush Characters and Creatures.
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