David Wethey is an author and writer born 1944 in Alvechurch, Worcestershire England. He has his own blogsite Making Better Decisions Better, and writes articles and blog posts on decision making, current affairs and advertising for a variety of publications and sites, including the Marketing Society. David founded Agency Assessments International (AAI) in 1988. AAI is headquartered in London, with partners, associates and affiliates in US, Brazil, Australia, Hong Kong, South Africa, the Gulf, Ireland, and Russia. AAI advises large advertisers on appointing communications agencies and building productive partnerships with them. David has undertaken projects in more than 40 countries. In 2008 he was awarded an Honorary Fellowship by the IPA for services to the Client/Agency Relationship, and he is also the bestselling author of Decide, published in 2013.
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