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Next Stop Open Innovation
http://www.fishpond.com/Books/Next-Stop-Open-Innovation-Stefan-Lindegaard-Guy-Kawasaki/9780470604397
By
Stefan Lindegaard, Guy Kawasaki
RRP US$61.99 US$20.86 Save US$41.13 (66%)
Free Shipping Worldwide Ships from UK supplier | Rating: | | | Format: | Hardback, 256 pages | | Published In: | United Kingdom, 07 June 2010 |
An engaging and informative guide to understanding and implementing open innovation. The central idea behind open innovation is that companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions from other companies, as well as share/license their own knowledge with others. "Next Stop Open Innovation" provides a thoughtful, practical guide to how corporate innovation leaders can take on this new challenge and achieve measurable success. Written in a straightforward and accessible style, this book is for professionals and companies that want to gain a better understanding of the essential elements of open innovation. The key features of the book include: details the open innovation movement, and how companies can benefit from it; filled with real-world case studies and interviews with open innovation activists from leading companies; and explores the various ways companies need to organize for innovation and what new mindset and new skills are necessary. "Next Stop Open Innovation" provides a practical look at how this discipline must be approach in order to achieve success in today's competitive business world. |
Table of ContentsForeword. Introduction. PART I The Essentials. Chapter 1 Why Open Innovation Matters. Challenges Abound. Key Chapter Takeaways. Chapter 2 What Open Innovation Looks Like. Benefits, Challenges, and Stumbling Blocks. The Essential Element of Trust. Key Chapter Takeaways. Chapter 3 How to Approach Open Innovation. Elements of an Open Innovation Culture. Key Chapter Takeaways. Chapter 4 First Things First. What Is Your Mandate for Open Innovation? The Innovation Strategy and Strategic Purposes. Stakeholder Analysis. Communication Strategy. Common Language. Be Innovative Rather than Strive to Become Innovative. Key Chapter Takeaways. Chapter 5 How to Identify and Develop the People Who Drive Open Innovation. Focus on People. Two Kinds of People Needed. Traits to Look for in Innovation Leaders and Intrapreneurs. Where to Look. Questions to Ask. Key Chapter Takeaways. Chapter 6 The Networked Innovation Culture. Why a Networking Culture Is Important. What a Networking Culture Looks Like. Virtual Tools. Face-to-Face Networking. Potential Roadblocks. Key Chapter Takeaways. PART II Roadblocks. Chapter 7 Why Top Executives Do Not Get Innovation, Much Less Open Innovation-and What to Do About It. The Whys. How to Operate in This Environment. Key Chapter Takeaways. Chapter 8 Defeating the Corporate Antibodies. Detecting Antibodies. Some Solutions. Mastering Stakeholder Management. Key Chapter Takeaways. Chapter 9 Radical Innovation as a Roadblock. Choosing This Path. Key Chapter Takeaways. PART III Personal Leadership for Open Innovation. Chapter 10 Defining Success. Pathways to Success. Success Exercise. Key Chapter Takeaways. Chapter 11 Know Your Values. My Values. Classification of Strengths. What's Next? Key Chapter Takeaways. Chapter 12 Making Change Happen. Five Steps to a Change Strategy. Key Chapter Takeaways. Chapter 13 Managing Time. Analyze Your Time Budget. How Did Things Get This Way? Create Thinking Time. Putting Time Management into Action. Key Chapter Takeaways. Chapter 14 Polishing Your Personal Brand. Why Does It Matter? Role Models. Create Your Personal Brand. The Future-Your Strategic Goals. You about You. Others about You. Know Your Environment. Communicate Your Personal Brand. An Exercise. Evaluate and Evolve. Key Chapter Takeaways. Chapter 15 Strengthening Your Network. Three Types of Networking. Maximize Your Networking Efforts. Personal Network Analysis. Use of the Network: Influence and Action. Networking in the Real World. Key Chapter Takeaways. Chapter 16 Sell Your Vision and Ideas! The Value Proposition. The Elevator Pitch. Key Chapter Takeaways. Chapter 17 Corporate Business Plan Competitions. How It Began. Hewlett-Packard Jumps In. Building Your Competition. Create a Vehicle for Open Innovation. Implementation. Postcompetition Decisions. Key Chapter Takeaways. Chapter 18 The Review: Everything in One Easy Place. Appendix A The Ten Types of Innovation. Appendix B Open Innovation Examples and Resources. Notes. About the Author. Index. About the AuthorSTEFAN LINDEGAARD is a speaker, network facilitator, and strategic advisor who helps companies on the topics of open innovation, intrapreneurship, and how to identify and develop the people who drive innovation. He has served as a strategic advisor and facilitator for innovation leaders and intrapreneurs from global companies such as Bang & Olufsen, Danfoss, Grundfos, Lego, Novo Nordisk, and Novozymes. With open innovation, he delivers talks and sessions that help companies understand this new innovation discipline. With intrapreneurship, he helps companies design programs that identify and develop intrapreneurs as well as new ideas. His work in this field includes a pioneering business plan competition at the industrial giant, Danfoss. The program succeeded so well that it inspired other world-class companies, such as Hewlett-Packard and Novozymes, to undertake similar programs. Visit his blog at: www.15inno.com Reviews' This is a very useful book on innovation that shouldn't be ignored by anyone who has an interest in this important subject.' (Bookworm73.wordpress.com, April 2011).
| Publisher: | John Wiley & Sons Ltd | | ISBN: | 0470604395 |
| EAN: | 9780470604397 | | Dimensions: | 23.27 x 16.21 x 2.39 centimeters (0.43 kg) |
| Age Range: |
15+ years |
|
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