Content
Introduction: Why People Matter 1
1 The Psychology of Innovation 23
2 The Process: Improvisational Innovation 41
3 The Inverted Organization 61
4 Risk-taking Leadership 81
5 The Corporate Culture of How 95
6 It only Takes One 109
7 Moving Beyond the Comfort Zone 121
8 The Art of the Ask 131
Epilogue: The Truth of Trust 145
Notes 159
Acknowledgments 165
Index 167
About the Authors 179
Deborah Perry Piscione is a principal at Vorto Consulting, a serial
entrepreneur, and a thought leader in innovation process. She is
the architect of Improvisational Innovation, a nine-month process
that democratizes innovation so anyone can participate that has
been adopted at many Fortune 500 companies. Additionally, she is
the author of the New York Times bestselling Secrets of Silicon
Valley and The Risk Factor and conducts Silicon Valley boot camps
based on the teachings of her books.
David Crawley is a principal and cofounder of Vorto Consulting. He
has consulted extensively with the top management of multiple
Fortune 500 companies on the topics of innovation, lean product
development, and business process improvement.
“The future of work will look different and feel different than any
time period prior. The People Equation provides an excellent road
map on how organizations need to move now to succeed in the
future.”
—Vivek Wadhwa, Distinguished Fellow, Carnegie Mellon University
College of Engineering; syndicated columnist, Washington Post; and
author of The Driver in the Driverless Car
“The People Equation provides a framework for how companies might
operate in a world where technology displaces jobs and innovation
is paramount.”
—Lord Wei of Shoreditch, Chair, Future Strategy Board, Ninety
Consulting
“The book is great in that The People Equation is about creating a
structure and culture for people to be at their best and bring
forth new ideas. While Deborah Perry Piscione and David Crawley
target the book to business cultures, it is a telling message for
society as a whole.”
—Barbara Corcoran, cohost of ABC’s Shark Tank
“Deborah Perry Piscione and David Crawley masterfully and simply
fuse real work and Silicon Valley–style innovation with over one
hundred years of research and accepted practice in HR to suggest
how to lead organizations in the new fluid economy. Exponential
developments in technology require a completely different workforce
and organizational structure if existing companies are to survive
and thrive. Perry Piscione and Crawley provide an excellent road
map for both disruptive start-ups reaching scale and existing
companies looking for new business models. It is a quick yet very
powerful read that I recommend for anyone interested in innovation
and leadership!”
—Bonny Simi, President, JetBlue Technology Ventures
“The People Equation is a must-read for all leaders looking at
their current strategy/status and wondering how they are ever going
to be able to survive in the innovation economy.”
—US Representative Ileana Ros-Lehtinen, Chairman Emeritus, House
Foreign Affairs Committee
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