Dedicated marketing and publicity spend - publicist to be engaged
to promote this title.
Advance Reading copies available early for reviewers, library
suppliers and stores
National media targets include children's books editors and
reviewers in national dailies and magazines
Author articles and interviews at time of publication.
Author has growing media profile, has written articles for 'The
Pool' (widely read online platform) and The Guardian (UK)
Announcement e-mails to be sent to independent bookstores and book
clubs, children's book bloggers and websites
High profile social media campaign to coincide with launch.
Twitter and Facebook campaign by publisher, author and PR agent, to
include contests and giveaways. Cassava Republic has has strong
social media presence - over 16k followers on Facebook.
Bookstore co-op available
Mylo Freeman: Mylo Freeman grew up in The Hague and lives in Amsterdam. She has been a full-time writer-illustrator since 1993 and has published over 50 picture books. Her debut book Potty! was awarded the Kiek Book Prize and has been translated into many languages.
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