About the Author

Paul Marx, born in Novosibirsk (Russia) in 1979, studied Aero-hydrodynamics and Business Administration at the Novosibirsk State Technical University. From 1998 to 2000 he worked as marketing director at Siberian ration supply company "Vital Ltd.". He moved to Germany in 2000, where he continued his studies in Business Administration at the University of Hannover and obtained a master's degree (Dipl.-Ök.) in 2006, specializing in marketing, media research, and economic computer science. At the same time he founded a web surveys service "eQuestionnaire". He subsequently became a lecturer and research assistant at the Chair for Marketing & Media Research at the Bauhaus-University of Weimar, where he completed his doctoral thesis (Dr. rer. pol.) in 2012.