UNITI.Laying the Foundation–IMMERSION
CHAPTER 1 Introduction to Communication
Benefits of Communication
Communication Process
Models of Communication
Themes for the Text
CHAPTER 2 Communication Confidence
Natural Nervousness
Communication Apprehension Defined
Causes of Communication Apprehension
Effects of Communication Apprehension
Managing Communication Apprehension
CHAPTER 3 Ethical Communication
Ethics and Ethical Communication
Ethical Standards
Ethical Credo
Becoming Ethical Producers of Information
Avoid Plagiarism
Becoming Ethical Consumers of Information
Ethical Norms
CHAPTER 4 Listening and Critical Thinking
Importance of Listening
Process of Listening
Barriers to Listening
Types of Listening
Critical Listening and Critical Thinking
Improving Your Listening
Evaluating Messages Using Critical Listening
UNIT II. MESSAGE CLARITY
CHAPTER 5 Choosing Topics
Selecting a Topic
General Purpose
Specific Purpose
Thesis Statements
CHAPTER 6 Analyzing your Audience
Considering Your Audience
Identifying and Understanding Your Audience
Gathering Information
Adapting Your Message
CHAPTER 7 Integrating Supporting Material
Information Literacy
Developing a Research Strategy
Types of Supporting Material
Evaluating Supporting Materials
Incorporating and Documenting Supporting Materials
CHAPTER 8 Organizing Ideas
Importance of Organizing Your Ideas Clearly
Organizing Ideas Strategically
Incorporating Transitional Devices
CHAPTER 9 Outlining the Presentation
Developing a Preparation Outline
Developing a Speaking Outline
CHAPTER 10 Beginning and Ending the Presentation
Importance of Introductions and Conclusions
Ending the Presentation
CHAPTER 11 Using Appropriate Language
Importance of Language
Oral Style and Written Style
Choosing Language
CHAPTER 12 Designing Presentation Aids
Benefits of Visual Literacy
Types of Presentation Aids
Display Technologies
Design Considerations
Integrating the Presentation Aid into the Speech
CHAPTER 13 Delivering the Presentation
Importance of Delivery
Methods of Delivery
Verbal Delivery
Nonverbal Delivery
UNIT III. CONSTRUCTING PERSUASIVE MESSAGES
CHAPTER 14 Understanding Persuasive Principles
Why Should I Study Persuasion?
Persuasive Public Speaking
Advocating Factual Claims
Advocating Value Claims
Advocating Policy Claims
CHAPTER 15 Building Arguments
Argument Model
Persuading Through Logos
Persuading Through Ethos
Persuading Through Pathos
Developing Emotional Appeals
Critically Evaluating Arguments for Fallacies
CHAPTER 16 Using Communication in the 21st Century
Communicating in a Democracy
Use Communication for the Common Good
Consuming Messages
APPENDIX A: SPEECH OUTLINES
OUTLINE FOR INFORMATIVE SPEECH: Tornadoes
OUTLINE FOR INFORMATIVE SPEECH: Roman Coliseum
OUTLINE FOR INFORMATIVE SPEECH: Delta Blues: Where the Soul of ManNever Dies
ONLINE APPENDIX B: Basic PowerPoint Tips
Choosing a Template, Adding Text & Photos
Using Drawing Tools to Create Diagrams
Creating Charts and Graphs
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