The value of old movie posters has soared, and the numerous stunning examples in this book show why. At their best, posters conveyed (and often surpassed) a film's promise of excitement to eager moviegoers. In their lively, intelligent survey of poster art from the early days to the end of the 1940s, the authors effectively demonstrate how the poster combined with other elements (promotional gimmicks, theater lobby design) to lure patrons to the box office. They go on to discuss different approaches to poster design, the working methods of the various artists, and the history of the early studios, also offering brief biographies of the major poster artists. Movie buffs will love this book for its glorious illustrations, and students of popular culture will also be intrigued. Stephen Rees, Bucks Cty. Free Lib., Levittown, Pa.
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