Table of Contents

Section I Choosing Charts

Determine Your Message

Identify the Comparison

Select the Chart Form

Section II Using Charts

Section III Say it With Concepts and Metaphors

Visual Concepts

Visual Metaphors

Section IV Play it With Charts

Index

About the Author

Gene Zelazny is the Director of Visual Communications for McKinsey & company, where he works with the professional consulting staff to create, design, and rehearse presentations. Zelazny frequently shares his ideas at many of the world's major business schools, including Chicago, Columbia, Harvard, Kellog, INSEAD, London Business School, Oxford, Sloan, Stanford, Tuck, and Wharton. His bestselling Say it with Charts has been translated into French, German, Italian, Spanish, and Portuguese.