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The Sell
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About the Author

Fredrik Eklund leads the #1 real estate team in the nation and is a member of Douglas Elliman’s senior management team in Manhattan. Originally from Stockholm, Sweden, he is active in the Real Estate Board of New York and is involved with several charities. He is one of the stars of Bravo TV's Million Dollar Listing New York and co-hosts Buying and Selling on SiriusXM radio with his brother, Sigge Eklund.  

Bruce Littlefield is a TV lifestyle contributor and New York Times bestselling author. His books include Airstream Living, Garage Sale America, and Moving In: Tales of an Unlicensed Marriage. He is also the coauthor of many bestsellers, including Zach Wahls’s My Two Moms and Barbara Corcoran’s Shark Tales. Visit him at www.brucelittlefield.com. 

Reviews

Advance Praise for The Sell “After moving from Sweden to New York, Eklund became a megastar in that city's hyperkinetic real estate market; now he wows 'em at Bravo's Million Dollar Listing New York, which airs in 113 countries and is the No. 1 TV show on iTunes. This primer on how to sell 'anything to everyone'will be big; there were already several thousand preorders seven months before publication date.”
—Library Journal

“Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception.”
—Ivanka Trump, VP of Real Estate Development and Acquisitions at The Trump Organization and author of The Trump Card“Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks!”
—Andy Cohen, author of the New York Times bestseller The Andy Cohen Diaries, television host and producer“The number one trait I always looked for when I was hiring someone for my company and what I look for now when I’m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who’d rather die than not be the best. That’s Fredrik, and after reading this book, that will be you, too.”
—Barbara Corcoran, founder of The Corcoran Group, ABC’s Shark Tank investor, and author of Shark Tales“With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People.  If you’re looking for how to achieve success in the 21st Century, the answer is in your hands.”
—Tom Doctoroff, CEO, J. Walter Thompson, and Bestselling Author of Twitter is Not a Strategy

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