|Format:||Paperback, 224 pages|
|Other Information: ||10 b&w drawings|
|Published In: ||United States, 21 January 1993|
Presents a new approach to selling - "evangelism", which aims to change passive customers into zealous advocates by converting them to your product. Drawing on his experience at Apple computers, Kawasaki shows how any sales person can turn his product into a cause and his customers into converts.