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Six Steps to Small Business Success
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Table of Contents

Acknowledgements Foreword Introduction Before You Read This Book Step One - Pre-Business Planning 1. The Dream: Running Your Own Business with Integrity 2. Pick the Right Business for You 3. Self-Evaluation for Small-Business Success 4. Advisers for Your Business 5. Buying a Franchise or Starting from the Ground Up 6. The Business Plan: Creating Your Map to Success 7. Strategic Marketing Planning 8. Partnerships and Agreements for Multiple Owners 9. Business Formats and Tax Structures 10. Business, Family, and Personal Relationships: Making Them Work Step Two - Start-Up: Finances, Budgets, and Numbers 11. Business Loans: A General Overview 12. Another Use for Your Business Plan 13. How to Read Financial Statements 14. Key Operating Statistics (Vitals) 15. Comparing Your Key Operating Statistics to Industry Standards 16. Tax Planning 17. Real Estate and Your Business 18. Insurance: A General Overview Step Three - Human Resources: The People Factor 19. Assembling Your Team 20. Compensation and Benefits 21. Training Employees 22. Managing Employees 23. Terminating Employees 24. Managing Daily Operations 25. Managing Customers: Credit, Collections, and Service 26. Managing Marketing and Sales: Some Low-Cost Tactics 27. Managing Growth and Expansion Step Five - Building a Salable Business and the Sale 28. Is It Time to Sell? 29. Valuing Your Business to Sell 30. Tax Planning for the Sale 31. Who Are the Buyers? 32. Negotiating the Sale 33. Sale Documents and Escrows for Contingencies 34. Transitioning Customers and Employees through the Sale Step Six - Transitioning to Life After Business 35. Wealth Management and Investments 36. Lifestyle Changes 37. Leaving a Legacy of Values Glossary Further Reading Recommended Websites Endnotes Index

About the Author

Bert Doerhoff, CPA, started his own CPA firm in 1978, which was later named one of the top fifty most innovative firms in the nation by CPA Digest. Bert lives in Jefferson City, MO. Lowell G. Lillge, CPA, started his own accounting firm in 1983, specializing in bookkeeping, tax preparation, and accounting, and he has worked with hundreds of clients. Lowell lives in Grafton, WI. David J. Lucier, CPA, is an entrepreneur, real estate investor, and business adviser who has worked with hundreds of start-up and emerging companies over the past thirty years. David lives in Johnston, RI. R. Sean Manning, CPA, owns an accounting firm as well as several other businesses. In 2008 his firm was awarded Innovative Accounting Firm of the Year from the Professional Association of Small Business Accountants. Sean lives in Littleton, CO. C. Gregory Orcutt, CPA, has owned an accounting firm for over twenty-five years. He was recently awarded the Small Firm of the Year from the Professional Association of Small Business Accountants. Gregory lives in Cincinnati, OH.

Reviews

I haven't found a book that covers so much useful information for small business owners and ... I think it deserves a place in your library. It will definitely make starting, running, and selling your business much easier. - HISTORY AND OTHER THOUGHTS BLOG Praise for the First Edition The Professional Association of Small business Accounts has awarded the Book of the Year Award to the authors saying "If our members could communicate all the information in this book to their clients, the clients would not only be more educated on how to start, manage, and exit a business, but they would most likely be more successful and have a better opportunity to achieve their business ownership goals." - TIM NOLAN, PASBA President Six Steps is a must read for every would be entrepreneur. It's a comprehensive, practical, and insightful compilation of the issues, strategies, and hurdles that business owners will likely encounter during and after their reign. - NED A. MINOR, Founder of Minor & Brown and author of Deciding to Sell Your Business: The Key to Wealth and Freedom The authors of Six Steps to Small Business Success represent a group of experts worth listening to. The book is packed with applied lessons, real-life experiences, and proven strategies that if employed appropriately will assist small business owners in developing thriving, profitable organizations. It's a practical guide that every small business owner should own. - DARREN ROOT, CPA, CITP, President of Root & Associates and author of The E-Myth Accountant

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