Woodson J. Savage, III has collected advertising signs and related items for over 40 years. His recent attraction to cardboard streetcar advertising signs was a result of their superb graphics and his fascination with the history associated with the creation and use of these cards as well as with the companies, products, and services offered. The restoration of these cards and the discovery that Barron Collier, a fellow Memphian born in 1873, became the Father of Streetcar Advertising in America only made his interest in this hobby more gratifying.
"tells the remarkable story of Barron Collier, talks about the
history of streetcar advertising, and also contains pages and pages
of eye-catching examples of the best advertising of the day. The
cover alone just gives you a hint of the colorful treasures on
display inside... It's a fine book, and you'll enjoy it."--
"Memphis: The City Magazine"
"A fascinating book which provided and insight into the emergence
of modern America in the early part of the 20th century, as much as
anything else... Color reproduction in the book is to an excellent
standard and quite rightly so because its the adverts themselves
that tell their own story."-- "Coach & Bus Week."
"As a longtime trolley museum motorman, I have often observed the
interest our passengers show in the vintage interior advertisements
above the windows, the car cards. Now there's a book on the history
of car cards that fills a gap in the literature. Woodson Savage has
been collecting car cards and researching their history...After
relating the history of car cards, the majority of the book is
devoted to a colorful gallery of the cards themselves. The color
and reproduction on coated paper are excellent. Most of them are
national brands, many of which survive today. The galleries are
divided into product types, with histories of these ad campaigns.
Savage's personal collection can be viewed online at
fineartamerica.com/artists/Woodson Savage. Savage has joined the
Western Railway Museum, and is working with them to catalog and
scan their 900-card collection....the book is well produced, fun to
browse through and may deserve a place in your museum store."--
"The Magazine of ATRRM"
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