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Sweet and Low: A Family Story
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About the Author

Rich Cohen is the author of Tough Jews, The Avengers, and Machers and Rockers, and the memoir Lake Effect. His work has appeared in The New Yorker and Vanity Fair, among many other publications, and he is a contributing editor to Rolling Stone. He lives in New York City.

Reviews

"A small classic of familial triumph, travail and strife, and a telling--and often hilarious--parable about the pursuit and costs of the American dream . . . recounted with uncommon acuity and wit." --Michiko Kakutani, The New York Times "How decadent to indulge in Rich Cohen's rollicking account of his family and the business it built. . . . Cohen has a terrific eye for detail, the little things that affix people and places in our memories, the gestures and miscues that shape family history. . . . It's a guilty pleasure--sort of like sugar without calories." --The New York Times Book Review "A wildly addictive, high-octane narrative. Cohen sashays with boisterous panache from the history of the sugar trade to grandmother Betty's brooch. . . . He moves from journalistic objectivity to the intensely personal with ease, enjoying the kind of access that historians almost never get." --The Washington Post "It is Cohen's good fortune to be on the side of the family that was disinherited. Sweet revenge is the energy behind this glorious book." --Time "Cohen tells a fascinating story about family bonds in his quest to discover why his mother was cast out. His skewering of his relatives is merciless. . . . Plenty of writers have dissected their less-than-perfect families.Dealing with the issue with this much heart, though--that's extraordinary." --People "Hilarious." --Newsweek "This book is an absolute pleasure: expansive, fascinating, funny and full of historical tidbits to read aloud to anyone around." --Salon.com "Never less than fascinating . . . Sweet and Low might as well be a Balzacian nineteenth-century novel complete with a crisis, a contested will, and a tragic resolution." --Los Angeles Times "Unfailingly entertaining . . . Echoes the cadences of such literary antecedents as Saul Bellow." --The Wall Street Journal "Cohen writes entertainingly, lining up characters like objects in a curio cabinet. . . . He is an unusually nimble writer, capable of casually broaching grander themes. By balancing his more ambitious material with Eisenstadt family lore, and moving the drama away from the money he'll never see, he makes the story of Sweet'N Low something more than just a pleasant taste that lingers in the mouth." --The New York Observer "Cohen is one talented storyteller, and Sweet and Low is a great read. . . . Cohen also offers good servings of history on related topics--the sugar trade, the diet craze, the migration of Jews to New York--much of which provides a helpful backdrop to the story. At the heart of this tale is his family, a cast of characters who, owing to Cohen's gifts as a writer, are neither lionized nor demonized." --Library Journal

The history of the artificial sweetener giant-its humble beginnings, its rise to prominence, and the high-profile criminal doings that got into the mix-would be interesting enough. When the saga is written by the (disinherited) grandson of the inventor, who combines the product's history with his personal quest for the truth and his considerable skills at crafting compelling tableaux, you have one sweet read. Cohen (contributing editor, Rolling Stone; Tough Jews) doesn't just rely on family anecdotes; he digs through court records, interviews relatives (some won't talk with him), and peruses library microfilm to reveal various layers of truth. Everything from the origins of the name Sweet and Low and its packet design to his family's involvement in organized crime is up for investigation. Cohen also offers good servings of history on related topics-the sugar trade, the diet craze, the migration of Jews to New York-much of which provides a helpful backdrop to the story. At the heart of this tale is his family, a cast of characters who, owing to Cohen's gifts as a writer, are neither lionized nor demonized. Cohen is one talented storyteller, and Sweet and Low is a great read. Recommended for all public libraries. [See Prepub Alert, LJ 12/05.]-Jennifer Zarr, NYPL Copyright 2006 Reed Business Information.

"A small classic of familial triumph, travail and strife, and a telling--and often hilarious--parable about the pursuit and costs of the American dream . . . recounted with uncommon acuity and wit." --Michiko Kakutani, The New York Times "How decadent to indulge in Rich Cohen's rollicking account of his family and the business it built. . . . Cohen has a terrific eye for detail, the little things that affix people and places in our memories, the gestures and miscues that shape family history. . . . It's a guilty pleasure--sort of like sugar without calories." --The New York Times Book Review "A wildly addictive, high-octane narrative. Cohen sashays with boisterous panache from the history of the sugar trade to grandmother Betty's brooch. . . . He moves from journalistic objectivity to the intensely personal with ease, enjoying the kind of access that historians almost never get." --The Washington Post "It is Cohen's good fortune to be on the side of the family that was disinherited. Sweet revenge is the energy behind this glorious book." --Time "Cohen tells a fascinating story about family bonds in his quest to discover why his mother was cast out. His skewering of his relatives is merciless. . . . Plenty of writers have dissected their less-than-perfect families.Dealing with the issue with this much heart, though--that's extraordinary." --People "Hilarious." --Newsweek "This book is an absolute pleasure: expansive, fascinating, funny and full of historical tidbits to read aloud to anyone around." --Salon.com "Never less than fascinating . . . Sweet and Low might as well be a Balzacian nineteenth-century novel complete with a crisis, a contested will, and a tragic resolution." --Los Angeles Times "Unfailingly entertaining . . . Echoes the cadences of such literary antecedents as Saul Bellow." --The Wall Street Journal "Cohen writes entertainingly, lining up characters like objects in a curio cabinet. . . . He is an unusually nimble writer, capable of casually broaching grander themes. By balancing his more ambitious material with Eisenstadt family lore, and moving the drama away from the money he'll never see, he makes the story of Sweet'N Low something more than just a pleasant taste that lingers in the mouth." --The New York Observer "Cohen is one talented storyteller, and Sweet and Low is a great read. . . . Cohen also offers good servings of history on related topics--the sugar trade, the diet craze, the migration of Jews to New York--much of which provides a helpful backdrop to the story. At the heart of this tale is his family, a cast of characters who, owing to Cohen's gifts as a writer, are neither lionized nor demonized." --Library Journal

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