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Understanding Aesthetics for the Merchandising and Design Professional
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Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour.

Table of Contents

Part 1: A Primer on Aesthetics Chapter 1: Defining Aesthetic Experience Chapter 2: Apparel, Body, and Environment as Contributors to Aesthetic Experience Chapter 3: Value Derived from Products and Environments Chapter 4: Factors Influencing Aesthetic Evaluation or Preference Part 2: Element and Principle of Design of the Apparel Product and Environment Chapter 5: Visual Elements of Design Chapter 6: Visual and Tactile Elements of Design Chapter 7: Auditory and Olfactory Elements of Design Chapter 8: Complexity, Order and Novelty Chapter 9: Principles of Design Part 3: Aesthetics Related Skills and the Apparel Professional Chapter 10: Creative Activities and Skills Chapter 11: Developers, and Promoters of Textile and Apparel Products Part 4: Applications of Aesthetics Related Skills Used by Apparel Professional Chapter 12: Perceiving Form: The Body and Apparel Chapter 13: Abstracting across Products within Collections Chapter 14: Fashion Trend Forecasting Chapter 15: Communications to Promote Apparel

About the Author

Ann Marie Fiore is an associate professor of textiles and clothing at Iowa State University. Her research focuses on experiential aspects of consumer behavior, including the effect of catalogs, websites, and store designs on consumers. She also does consulting for International Flavors and Fragrances, Inc. and is working with students on developing a holistic, aesthetic identity for small businesses in the Main Street Iowa Program, which is part of the National Trust for Historic Preservation.

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