We use cookies to provide essential features and services. By using our website you agree to our use of cookies .

×

Warehouse Stock Clearance Sale

Grab a bargain today!


Understanding and Managing Tourism
By

Rating

Product Description
Product Details

Table of Contents

  • Part 1: Understanding tourism
  • 1. Fundamentals
  • Case Study: Defining virtual tourism communities
  • Industry Profile: Geoff Dixon, Chief Executive Officer, Qantas Airways
  • 2. The tourism system and the theory of markets and destinations
  • Case Study: Describing surfers in demographic and psychographic terms
  • Industry Profile: Brett Hollis, Founder, Big Stick Adventures
  • 3. Motivation and forms of tourism
  • Case Study: The Integrated Wine Tourist
  • Industry Profile: Colin and Maria Morgan, Tour Operators, Wundergoodie Aboriginal Safaris
  • 4. Measuring tourism and its economic impact
  • Case Study: Measuring events
  • Industry Profile: Stephen Kleinitz, Strategy and Planning Coordinator Tourism NSW
  • 5. The sociocultural influences of tourism
  • Case Study: Tourists and crime
  • Industry Profile: Alex McKeand, tourism graduate working in government
  • 6. Tourism and the natural environment
  • Case Study: Resources consumed in the transit route region
  • Industry Profile: Anne Sellar, Ecotourism Development Advisor, South Australian Tourism Commission (SATC)
  • Part 2: Managing tourism
  • 7. The managers of tourism
  • Case Study: Tourism challenge for Byron Bay Council
  • Industry Profile: Matt Hingerty, Managing Director, Australian Tourism Export Council (ATEC)
  • 8. Managing demand
  • Case Study: Movies influencing tourist expectations
  • Industry Profile: Toby Rundall, Owner, Camper Travel
  • 9. Managing tourism development
  • Case Study: The Eureka Centre - The battle (for visitation numbers) goes on
  • Industry Profile: Ronald Morgan Egeberg, Manager Visitor Services, City of Ballarat
  • 10. Managing quality
  • Case Study: How was your holiday?
  • Industry Profile: Andrew K. Sivijs, Principal Program Manager, Tourism, Brisbane City Council
  • 11. Managing visitors
  • Case Study: Mountain bike tourism
  • Industry Profile: Penny Olive, Senior Marketing Officer, Tourism Victoria
  • 12. Managing change
  • Case Study: Your tourism future
  • Industry Profile: Jan Barrie, Director Gypsies Touring and Training, Perth WA
  • References
  • Glossary
  • Notes
  • Index

Ask a Question About this Product More...
 
Look for similar items by category
This title is unavailable for purchase as none of our regular suppliers have stock available. If you are the publisher, author or distributor for this item, please visit this link.

Back to top