Table of Contents

1: Overview of Design Elements. 2: Overview of Design Principles. 3: Content and Form: Problem Solving Process. 4: Design Project Part One: Abstraction Based on Simplification. 5: Design Project Part Two: Abstraction Based on Repetition and Abstraction Based on Line and Shape. 6: Design Project Part Three: Type Combination. 7: Figure Abstraction and Non-Objective Shapes. 8: A Closer Look at Value as an Element of Design. 9: Color Theory, Color Schemes, Saturation, Intensity, Tonality, Color Harmony and Contrast. 10: Projects. 11: PhotoShop Collage. 12: PhotoShop Filters Collage.

About the Author

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.