Table of Contents

An Introduction Awakening From World War II The 1950s and '60s Wall's Whippy Mobiling On Showing Off Colour Files Ice Cream In Bulk Acknowledgements

About the Author

Alan Earnshaw, a leading transport historian, starts with the progress of the sales operations, from ice-cream trikes to motorised ice-cream vans, considering the many varied types that have been used, especially since World War II. Using the real-life experiences of former Wall's employees from around the country, this forms a fascinating social history as well as a mechanical one. Meanwhile, David Hayward (the assistant editor of Vintage Roadscene magazine) and Chris Stevens (whose father was a heavy goods driver for Wall's) take a look at the delivery fleet that the company employed. Together, the three writers provide a fascinating look at the company history, and their new book supplements the three existing Trans-Pennine/Nostalgia Road titles that deal with the subject of ice cream manufacture, delivery and mobiling (door-to-door sales).