About the Author

Fran C. Blumberg is an Associate Professor and coordinator of the educational psychology program at Fordham University. Her research interests concern the development of children’s attention and attention strategies in the context of academic and non-academic learning situations.She has published and received funding for her research concerning children's attention and learning while playing video games and is a co-editor of “The Design of Instruction and Evaluation,” which was published by Lawrence Erlbaum Associates September, 2004.